Channel & Dealer
Channel & Dealer Development
Turn your dealer and distributor network into certified para-extension professionals — built on our Agri-Input Dealer Competency Framework, not this season's catalogue.
What you'll come away able to do
- 01
Advise, not just dispense — move from a farmer's symptom to diagnosis to recommendation to correct use, and know when to refuse a sale or escalate to an agronomist
- 02
Handle crop protection responsibly — map trade names to active ingredients and modes of action, diagnose major pests and diseases, apply IPM as practice, and counsel safe handling, intervals and disposal
- 03
Build season-long nutrition plans across the full fertilizer portfolio, including liquids, water-solubles and micronutrients, and read a soil-health card
- 04
Guide the seed decision — variety and hybrid selection by agro-climatic conditions, certification and viability, and routine seed treatment
- 05
Open the finance door — advise on machinery selection and upkeep, and navigate the insurance, subsidy, loan and scheme pathway that lets a farmer actually buy
- 06
Run a modern dealership — records and inventory in software, billing and compliance, and digital channels to stay current and reach customers
Delivery
- Format
- Blended
- Duration
- Modular
- Who it's for
- Manufacturers, distributors, FPOs and cooperatives, and industry bodies with a dealer, retailer or distributor network in crop protection, seeds, fertilizers, farm machinery and allied inputs.
On completion: AgPro Academy Dealer Competency certification — awarded against the framework, with re-certification as products and regulations change..
Faculty
Delivered by AgPro Academy's practitioner faculty — agribusiness operators who have built, sold through, and trained the channels this program is designed for.
Frequently asked
- How long is the program?
- It's modular and assessment-led, so duration depends on your network's starting capability and the depth of certification you want — from a focused multi-week intensive to a season-long blended track. We scope it after the baseline assessment.
- Can it be customised to our products and region?
- Yes. The framework is fixed; the content is localised to your crops, agro-climatic zones, portfolio and channel structure.
- Does it lead to a certification?
- Yes. Programs certify dealers against the competency framework, with re-certification as products and regulations evolve.
- How is this different from a product training day?
- A product day teaches this season's SKUs. This program builds durable capability — diagnosis, advisory discipline, compliance and business skills — so your dealers represent you better across every product you'll ever launch.