Library · Insights

Insights

Short reads from faculty on agribusiness capability.

Field Note · 7 July 2026 · 3 min read
Stop measuring your field force by calls per day
Call-count dashboards make a sales team look busy and still miss the number. The metric that actually predicts revenue is call quality and coaching cadence — not how many doors got knocked.
Field Note · 6 June 2026 · 3 min read
Stop training your dealers on the catalogue
Most supplier-led dealer training is product-launch theatre. Ask dealers what they actually want to learn and the list looks nothing like the catalogue — which is exactly why the catalogue keeps losing them.