Library · Glossary
Glossary
The working vocabulary behind our programs, defined in plain language.
- Field force
- The team of representatives who carry an agribusiness's products and advice to growers and channel partners on the ground.
- Joint business plan
- A shared, written plan between a company and a channel partner that aligns targets, investments, and accountabilities for a season.
- Working capital
- The cash tied up in inventory and receivables across the season — a decisive constraint on channel health.
- Crop protection stewardship
- The responsible selection, handling, and application of crop protection products to protect efficacy, people, and the environment.